SOG(US): Holding On, Letting Go, and Leaning Into the Groove
SOG(US)
SOG is a DJ and producer based in Miami, originally from New York and raised in San Diego. A lifelong musician, he started producing electronic music as early as 12 years old, later attending the University of Miami to study music business. After a transformative Bibi set at Factory Town in 2021, he pivoted fully into house music and has been building momentum ever since.
Blending minimal and tech house with touches of salsa, funk, and disco, SOG’s sound reflects both his West Coast roots and Miami’s high-energy dance culture. His breakout track “Hold On, Fuck That” was played by Marco Carola and helped launch a string of label releases on Muse, Deeperfect, Revolve, and SK Lab. A familiar face across Miami venues, SOG’s sets channel a confident, playful rawness — and his Groove Palace mix captures exactly that.
Daniel Insogna—better known as SOG—grew up between coasts. Born in New York and raised in San Diego, music was always a constant. He played guitar and piano as a kid, and by 12, he was already experimenting with electronic production on his computer. But it wasn’t until college at the University of Miami that everything clicked.
Drawn in by Miami’s nightlife and culture, SOG studied music business while continuing to hone his sound. It was a 2021 set by Michael Bibi at Factory Town that flipped a switch: “After that set, I was like, oh—I’m only doing this from now on. I don’t want to do anything else.”
From EDM to Minimal Tech
SOG’s earliest influences were names like Nicky Romero and Hardwell—“totally different from what I make now,” he admits. His taste shifted over time: a dubstep phase, then house, and eventually, a deep dive into minimal grooves. A professor at UM nudged him even further, joking that he had to start making weird underground Romanian minimal.
Now, SOG pulls inspiration from the likes of Marco Carola, Paco Osuna, and Dennis Cruz. “I try to recreate the vibe from those sets at places like Ibiza and Club Space in my own productions,” he says. But that doesn’t mean he sticks to one lane—disco, salsa, funk, and even classic rock make their way into his work when the time is right.
The Breakout: “Hold On, Fuck That”
His first official release didn’t just put him on the map—it put him in Marco Carola’s USB.
In October 2023, SOG dropped “Hold On, Fuck That” via Italian imprint SK Lab. Not long after, a video of Marco Carola playing the track in Italy surfaced on Luca Dea’s Instagram, racking up views and creating a wave of attention. “That was the first track I ever sent to a label,” he says. “Before that, I was scared to even send my music out.”
The track’s buzz landed him new opportunities—and the confidence to keep going. Since then, SOG’s released on Muse, Deeperfect, Revolve, and more.
DJ Roots and Favorite Nights
Before producing took center stage, DJing was SOG’s main outlet. He learned to spin at a summer music camp in high school and later cut his teeth DJing frat parties in college. Now, with over 20 Miami venues under his belt, he’s grown into a versatile performer who thrives in both club and rooftop settings.
His favorite set to date? A last-minute late-night at Mode in Miami. “Space didn’t end up opening that night, so everyone came to Mode and stayed till the end of my set. The energy was wild—it was packed until 5 AM.”
Label Decisions and Strategic Moves
When it comes to releasing music, SOG balances big-name appeal with deeper community value. “You can go after a label for the clout—but sometimes it’s better to pick the one that’ll let you play cool shows or join a real artist family.”
That mindset informed his decision to release “Butterfly Doors” on Revolve, a California-based label and event series he’s connected to. It might not have been the biggest offer, but it led to gigs and relationships that feel more sustainable long term.
Finding His Flow (And Letting It Go)
Right now, SOG is sitting on a batch of unreleased tracks he calls his “best work yet.” He’s refining demos, lining up shows—including an upcoming debut at Jolene with Modern Art Theory—and focusing on improving his branding, visuals, and reach.
But his biggest lesson so far? “Just not caring what other people think. You’ve got to send your music out. You’ve got to play the style you want to play. If you don’t put yourself out there, nothing will happen.”
He’s not chasing virality—he’s building something deeper.