Travis Scott Joins Anyma at UNVRS: A Cross-Genre Collision in the Heart of Ibiza’s Celebrity Playground
When Anyma announced his 2025 UNVRS residency in Ibiza, fans of melodic techno knew they were in for a season of immersive, boundary-pushing performances. One thing no one expected was the latest twist—Travis Scott, one of rap’s most influential figures, stepping onto the stage to perform alongside Anyma in a collaboration that’s as much about cultural crossover as it is about music.
UNVRS: Anyma’s Visionary Playground
Founded as an ambitious concept marrying cutting-edge production with deep emotional soundscapes, UNVRS is Anyma’s live canvas. His 2025 residency at Ibiza’s newest high-tech venue builds on years of pushing the audiovisual envelope. All of it complete with intricate CGI environments, AI-generated visuals, and immersive 360° sound design. Born from the bones of Privilege, UNVRS sits atop Ibiza’s legacy, providing an experience close to visiting an indoors festival. Defined as a “hyper-club”, it serves as the first of its name. It wields immersive visuals and sonic precision, tailored for larger than life performances. Here, legacy meets future, and each night unfolds like a living, breathing art installation.
Travis Scott’s Growing Footprint in Electronic Music
While Travis Scott is best known for redefining modern hip-hop with his sprawling, atmospheric sound, his relationship with electronic music runs a bit deeper than what you may think.
In 2023, Scott made a surprise appearance at Black Coffee’s set at Hï Ibiza, sending the crowd into a frenzy as the house icon dropped a remix of Travis’s “Modern Jam.” The original track itself, from Utopia, was co-produced by Guy-Manuel de Homem-Christo, one half of the legendary electronic duo Daft Punk. The moment, captured in countless clips and online threads, cemented his ability to ignite a dancefloor well outside the rap world.
His interest in electronic textures isn’t new. He’s worked with producers who exist in that limbo between the two genres, from Mike Dean (a synth wizard as much as a hip-hop legend) to James Blake, who first emerged from London’s underground as a pioneering dubstep producer before evolving into one of contemporary music’s most genre-defying artists. It’s worth also noting his close friendship with the late Virgil Abloh, who was known to DJ occasionally in Ibiza at iconic parties like Circoloco.
In fact, during Anyma’s Las Vegas Sphere residency, Mike Dean opened several nights, becoming the first-ever producer to perform there, and even joined Anyma onstage to play their remix of The Weeknd’s “Blinding Lights”. The artistic overlap was already in place before UNVRS brought the two worlds together. Anyma had also previously brought out Yeat, another rapper with a fan base that overlaps Travis’s, showing that hip-hop crossovers weren’t entirely unprecedented in his world.
Ibiza: A Star-Studded Backdrop
To understand the weight of this collaboration, you have to first understand Ibiza’s DNA. Ibiza’s star power is nothing new, the island’s celebrity connection stretches back decades. In the late 1970s, Pikes Hotel became the epicenter of a glamorous wave that attracted music icons like Freddie Mercury, Grace Jones, and Eric Clapton, whose presence helped cement Ibiza’s reputation as a decadent playground for the arts and nightlife elite. Fast forward to the 2000s, hip-hop mogul Diddy made headlines both for high-profile live performances and for a notorious moment when Ricardo Villalobos booted him from the decks at DC-10, a clash that quickly became part of Ibiza lore.
Today, the tradition continues with a new generation of global stars — football legends Lionel Messi and Erling Haaland, pop powerhouse Dua Lipa, and rapper Drake — all frequenting the island’s clubs, villas, and beachside haunts. Even tech tycoon Jeff Bezos and actor Leonardo DiCaprio were spotted at DC-10 during Travis Scott’s most recent Ibiza appearance, underscoring the island’s enduring role as an A-list magnet. Given this long history of celebrity crossovers, Travis’s arrival on the island fits neatly into Ibiza’s tradition of blurring cultures and scenes even if his inclusion in the electronic space has stirred debate among many.
The Night It Happened
Travis Scott’s arrival at UNVRS was anything but subtle. Teased on social media by UNVRS and Anyma in the days leading up to the performance, anticipation ran high. When the two finally appeared together, the set fused Anyma’s lush, cinematic techno with Travis’s adrenaline-charged presence.
Clips of the night flooded X (formerly Twitter), showing an electrified crowd split between diehard melodic techno fans and Travis loyalists. The energy was palpable, but so were the debates.
Mixed Public Reaction
Not everyone was completely convinced. Purists in the electronic scene voiced concerns about celebrity infiltration into underground spaces, worrying that Ibiza’s carefully cultivated music culture risks being overshadowed by big-name stunts. Some critics voiced strong concerns over Travis Scott’s booking at UNVRS, pointing to his ongoing legal troubles and public scrutiny following the 2021 Astroworld Festival tragedy, in which a crowd crush led to multiple fatalities. Skeptics argued that the controversy surrounding his handling of that event, combined with perception of his fanbase as overly aggressive, made him an uneasy fit for Ibiza’s electronic scene. Adding to the apprehension were viral clips from past performances showing Scott slapping CDJs and damaging DJ equipment, which fueled fears among purists that his appearance could be more spectacle than musical contribution.
Others saw it as a natural evolution of the scene, pointing out that Ibiza has always been about cross-collaboration. From Grace Jones gracing Amnesia’s stage to Black Coffee hosting Drake, the island has a history of blurring genres and demographics.
A Moment That Fits Ibiza’s Legacy
Like it or not, Travis Scott at UNVRS is exactly the kind of pop-cultural moment Ibiza was built on. It merges the prestige of a forward-thinking electronic residency with the mass appeal of a chart-topping superstar. It’s the same formula that’s made Ibiza a global hotspot for decades, an intoxicating blend of artistry, excess, and the thrill of the unexpected. It’s important to recognize that this residency is taking place at Ibiza’s largest and most prominent club, far from the underground venues where the scene originally blossomed. Ultimately, music lovers can celebrate and support multiple genres without diminishing their appreciation or understanding of either.